As part of the marketing for Brutal Legend, EA is co-sponsoring a free metal concert, the Brutal Legend Metal Meltdown. (You can read more details at The Escapist.)
They’re bringing in a pretty good crew of musicians to perform at it, including GWAR. It’s hard to find a band that takes metal further to the extreme than GWAR does. It’s just one more thing that enhances the metal pedigree of the game. It’s also cool that they would actually go to the effort of getting a band this big for a promo gig.
They also timed it right, if they set it up to coincide with the beginning of Comic-Con. That should help raise the profile of the game with a large potential audience right there. Plus, the convention provides fertile ground for word-of-mouth marketing–if the concert is good, which looks likely to be the case, there could be a lot of good PR for the game.
Too bad it’s on the other side of the country from me. It sounds like a fun event.
Related posts:
- Brutal Legend
- Brutal Legend sponsoring Dethklok and Mastodon Tour
- Brutal Legend Box Art
- New Brutal Legend Screenshots and Trailer!
- Still playing Brutal Legend
Tags: Brutal Legend