Brutal Legend will be sponsoring Dethklok and Mastodon’s upcoming tour, according to WorthPlaying.
They even plan on having game stations at the concerts so that the fans can try out the game right at the show. In some ways, this may not help expand the reach of the game very much. Most of the metal fans (at least the ones I know) usually tend to be gamers already. They’re all stoked for the release of Brutal Legend already.
However, the deal does come with advertising spots on Cartoon Network’s Adult Swim, thanks to the Dethklok/Metalocalypse connection. Adult Swim reaches a large audience of gamers, some of whom might not have been introduced to Brutal Legend otherwise. If they at least check it out, they might find out (like those of us who have been watching the trailers and demos) that there is more to this game than metal, and that will help the game do well.
I haven’t heard anything to indicate this, but maybe this partnership will mean that some Dethklok content will make it into Brutal Legend. It would be awesome if they gave out codes for an in-game Dethklok goodie at the concerts, kind of like the Tenacious D guitar that you get for pre-ordering.
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Tags: Brutal Legend, xbox 360