We Weren’t Born to Follow Video

The video for We Weren’t Born to Follow is up on bonjovi.com. (I spent the weekend working around the house, and I don’t really want their feed cluttering up Outlook or my live bookmarks, so I didn’t get it that way.)

Fortunately, the video includes the new solo, and with Richie’s rework it seems to have been cleaned up quite nicely. Even with an actual solo, though, I still think Jon’s yell of “Guitar!” right before is kind of ridiculous, and it still strikes me as being something more suited to a Poison song.

At least this time the primary video of the band is in color, and the black and white is restricted primarily to the marginal images. Since many of the chosen images of “nonfollowers” are only available in black and white, this was more of a necessity than an artistic decision. However, the inclusion and use of the black and white video footage seems to have been carefully considered and is well-balanced. (I’d still like to see Bon Jovi go for a whole album without using black and white for any of the videos.)

Jon and Richie are both looking good in the video. Richie had been looking rounder again, but he seems to have slimmed back down. Also, being happier seems to work for him; his face doesn’t look anywhere near as drawn as it had for awhile. That alone makes Richie look much younger. Jon’s hair in this video is better than the poofy thing he had going on in the TBS ad. It could still be longer, though, but that’s my personal preference.

Also, does anyone else find it ironic that they titled the song “We Weren’t Born to Follow” and then set up the video like a rooftop concert, which is only one of the biggest cliches in rock that I know of? Couldn’t they have come up with a setting for the video that was slightly more original? I realize that by now somebody has filmed a music video in almost every conceivable location, but there has to have been somewhere more original where they could have filmed this.

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