Rock of Ages, the hair metal Broadway musical, is on its way to a theater near you, according to WeAreMovieGeeks.
With the success of the film adaptation of Mamma Mia, this should not really be a surprise. Jukebox musicals, like Mamma Mia or Rock of Ages come with a ready-made audience that already know all of the songs. You have the instant ability to do sing-along showings, without having to rely on the theater crowd to lead the way.
With how badly movie theaters have been doing of late, events are one of the best ways to pull in people. A mass sing-along is not an experience that can be had in the home theater.
It will be interesting to see how this film works out in the theaters. I suspect that much like Mamma Mia before it, it won’t necessarily be a critical darling. But I bet it will be fun, and fun sells tickets.
Related posts:
- Try out for the Canadian production of ‘Rock of Ages’
- Fun article on Rock of Ages
- Rock of Ages shut out at Tony Awards
- Rock Of Ages Gets 5 Tony Nominations
- The Anvil Movie needs a wide release
Tags: Bon Jovi, movies, Rock of Ages